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Using Google Adwords to Drive Traffic to your Website
highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of a website does not rely entirely on the site itself. You can have a great idea for a website, offer an excellent product or service, or have an exceptionally designed website with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that must be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the marketing website to drive traffic to its website. One of the most important and effective, of these tools is Google Adwords. Adwords is one of Google's advertising services.
How does Google Adwords? Google is the largest web search engine receives over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The results page of the search engine is also a perfect place for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays text on the basis of relevant ads within its search results page of search engines termed as "Sponsored Links". Whenever a particular keyword is searched on these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? First, you must open an account with the Google Adwords service. Then you need to indicate your language and the target country. This is important because you would not want your products advertised in countries where your product or service can not be sold. Then you must now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sales. Thus, the importance of choosing the right keywords can not be overemphasized.
There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chances of your ads being served. Broad match keywords is a loosely defined manner. Here, the ads appear based on keywords that have been questioned by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword set to an exact phrase only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
Once you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you must determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with it. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two is more preferred as it can filter useless clicks and provide significant traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all important highly targeted traffic you need.
